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Press: VitaMan Australia: ready to take a bite into the Big Apple!




Actually, it’s the men of New York that Australian leading Men’s Spa Brand VitaMan are looking forward to transforming, from stressed out city slickers into rejuvenated spa and grooming devotees!

In September 09, VitaMan launches into the famous Barneys NYC department store and 6 of its other flagship stores - Beverly Hills, Las Vegas, Chicago, Dallas, Boston and San Francisco. Each store will be offering VitaMan express treatments by dedicated VitaMan trained Therapists. Barneys NYC is a chain of luxury department stores housing the world’s most prestigious designer houses such as Manolo Blahnik, Fendi, Givenchy, and Zegna.

This is the first time Barneys NYC has offered its male VIP and Celebrity customers the opportunity to experience the worlds most masculine and effective treatments for men.

Following recent success in becoming the exclusive men’s spa range at the famous 65,000sq ft day spa at the Encore Hotel, part of the Wynn Hotel in Vegas, VitaMan is rapidly expanding its global spa presence within a country where almost 50% of all spa goers now are men!

The reason for VitaMan’s global success, especially compared with the more well known spa brands, lies in their history of being the first male-only specific specialists since their Sydney launch in 1999. VitaMan’s spa treatments are viewed as being totally masculine. Aside from their products having masculine aromas and providing natural solutions for male only skin & hair concerns, it’s their 'signature massage technique' that win’s over seasoned spa directors worldwide.

VitaMan offers a unique ‘muscle stretching’ component for the back, shoulders, neck, chest and even the jaw for men to achieve the most effective de-stressing results in the shortest time available. VitaMan’s Co-Founder, Glenn Kiddell, with 25 years extensive sports massage experience at Olympic level, describes it as the most effective muscle massage technique he has witnessed. More importantly, any Therapist can learn it.

Another reason why VitaMan is chosen by so many prestigious spas is how they teach therapists the crucial difference’s involved when performing a facial on a male compared to a female client. The Men’s Spa Market is rapidly growing - VitaMan continues to lead the way with their innovation and passion to introduce the benefits of spa to all men worldwide.

VitaMan celebrated its 10th Year in the Industry in November 2009.


You can purchase the VitaMan product line here through Fashionable Fragrances LLC, the Official USA dealer of VitaMan.

For further information, or if you are interested in carrying VitaMan products in your spa, please Contact Us.